(Key Points of Activities/Reasons for Award）

Advocates for the "Go Go 70 Movement," aiming at the realization of the workplace in which elderly people can continue to work past the age of 70 in good health and in an enjoyable and lively manner. Realizes the workplace where older people over 70 years old can actively work through comprehensive efforts, such as the development of a system to promote elderly people's employment, improvement of the wage system based on personnel evaluation, capacity development support, and work facilities, and creation of new positions.

(Key Points of Activities/Reasons for Award）

Develops a Digi-Tachograph with a working hours management function into which criteria for improvement are built and installs it in all trucks, in order to enforce the "Criteria for Improvement, including the Working Hours, of Truck Drivers" for truck drivers' taks and thus improve working methods and environment.

(Key Points of Activities/Reasons for Award）

In order to hand down the traditions of the "taste of mothers' home cooking" and "local food culture, founds a "joint enterprise cooperative of older people by older people for older people" and creates the workplace in which elderly women in the local communities can actively work. Introduces a system in which the retirement age is set at 70 and, furthermore, under certain conditions, older people are rehired as fixed-term employees up to the age 99. The ratio of older people is very high in the company: 27 out of 35 employees are 60 years old or above (77.1％).

(Key Points of Activities/Reasons for Award）

Introduces the "partners system" in which registered older employees can come and work at anytime when work is available, starting from July 2010, in order to reduce the physical burdens of elderly people during the busy period and respond to the shortened delivery period. These registered older workers are made in charge of manual work which older employees used to do by working overtime. The system opens the door to older perople's way of working according to their lifestyles.

(Key Points of Activities/Reasons for Award）

Introduces a "senior adviser system" in which re-employed older persons with knowledge, experience, and skills are appointed to managerial posts, giving them a certain status in the workplace and thus maintaining and enhancing their motivation. Additionally, realizes the older people-friendly workplace by making work facilities, etc. barrier-free.