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A Report from the"Sukoyaka Family 21"Planning Committee

JAPAN



National Campaign for Maternal and Child Health until 2010



November 2000
Committee for the"Sukoyaka Family 21"


Introduction

Sukoyaka (meaning "healthy and happy" in Japanese) Family 21 is the vision to clarify issues both pending and new, and to present major initiatives to be taken in the 21st century concerning the issue of maternal and child health building on achievements made to date. It is a national campaign, which is to be jointly promoted by the various parties and organizations concerned after having established certain objectives for each of the issues.

Sukoyaka Family 21 acts as a measure to address the declining birth rate, and to form the basis for an environment giving birth to children that is free from anxiety and in which, parents can a raise their children in good health; in addition to this,Sukoyaka Family 21 will play a part in the national health care campaign, Health Japan 21 (Kenko Nippon 21). This is a campaign that aims to create a society in which people can live happy and in good health in an aging society with a declining birth rate.

In February 2000, a committee was organized comprised of various specialists. It established four major agenda items on maternal and child health issues, which include:
1) Stepping up health care measures and promoting health care education for the adolescents;
2) Assuring safety and comfort during pregnancy and childbirth, and supporting infertility;
3) Maintaining and improving the standards of child health care and medical services, and
4) Promoting trouble-free mental development of children and alleviating anxiety about child rearing. These reports are the result of discussions at nine committee meetings, held over a period of approximately nine months.

Based on these reports and the basic principles of health promotion, we expect to see people, local public entities, Government, related specialized agencies and commercial organizations working together on national campaigns for the purpose of realizing "healthy parents and children" in the 21st century. Our public hygiene strategy is represented by the basic principles of health promotion. Its key pillar objective is to increase the ability of individuals to improve their own health and to prevent disease based on their own judgment, control disorders and chronic diseases, and to create a community environment that supports the health of its residents.


Contents

Introduction

Chapter1: Basic Concepts
Part 1: Features of Sukoyaka Family 21
Part 2: Basic standpoints of Sukoyaka Family 21
Part 3: Issues Agreed for Sukoyaka Family 21
Part 4: Promotion measures for Sukoyaka Family 21

Chapter 2: Major agenda items
Part 1: Stepping up health care measures and promoting health care education for the adolescents
  1. Recognition of problems
2. Direction of initiatives
   (1) Health and sex issues during adolescence
(2) Psychological problems during puberty
  3. Specific initiatives
   (1) Health and sex issues during adolescence
(2) Psychological problems during puberty
Part 2: Assuring safety and comfort during pregnancy and childbirth, and supporting for infertility
  1. Recognition of problems
2. Direction of initiatives
   (1) Assurance of safety and comfort during pregnancy and childbirth
(2) Support for infertility
  3. Specific initiatives
   (1) Assurance of safety and comfort during pregnancy and childbirth
(2) Support for infertile couples
Part 3: Maintaining and improving the standards of child health care and medical standards
  1. Recognition of problems
2. Direction of initiatives
   (1) Community health care
(2) Pediatric medical treatment
  3. Specific initiatives
   (1) Community health care
(2) Child health care
Part 4: Promoting trouble-free mental development of children and alleviating anxiety about child rearing
  1. Recognition of problems
2. Direction of initiatives
   (1) Child mentality and measures to address anxieties about child-rearing
(2) Measures against child abuse
  3. Specific initiatives
   (1) Child mentality and measures for anxiety over child-rearing
(2) Measures against child abuse

Chapter 3. Promotion Measures
Part 1. Promotion measures for Sukoyaka Family 21
Part 2. Clarification of the contents of initiatives that can be taken by the respective organizations
  1. The people (residents)
2. Local public entities
3. The Government
4. Professional organizations
5. Civilian organizations
Part 3. Establishment of a Promotion Council for Sukoyaka Family 21
Part 4. Setting goals
   1. Ideas concerning goal setting
2. Process of establishing the indicators

Conclusion

(Reference materials) Methods of campaign development
  1. The PRECEDE-PROCEED model
2. Community enhancement-oriented healthcare activities
3. Social marketing

  Sessions of the Committee for the "Sukoyaka Family 21"
List of the members of the Committee for the "Sukoyaka Family 21"


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